Established in 1974 by Cajetan Marchon, Pickval Traders began as the sole distributor for premium liquor brands in Goa. By 2000, they had expanded across Goa, becoming the exclusive distributor for Sula Wines.

In 2008, the company grew its portfolio to include international names like Jack Daniel’s, Woodford Reserve, El Charro Tequila, and Remy Cointreau. They also import wines from Chile, Spain, and other regions, along with products like Smoke Vodka and Königs Beer.

In 2011, Brian Marchon joined the business, further expanding into premium brands like Perrier and Haagen Dazs. By 2017, they launched their own labels—Gianna’s Port Wine and Gianna’s Classic Cashew Feni—now sold across Goa and served in top hotels. The company is actively expanding distribution across India and international markets.